Blog
Notes, experiments and field reports from the lab.
Latest
How we built and shipped an AI SaaS in 3 months.
A detailed exploration of our swift creation of an all-in-one AI workspace.
Max Ferguson
- Development
- SaaS
- AI
Max Ferguson
Designing an AI workspace people actually want to use.
Most AI products feel like a chat box bolted onto an old app. We wanted the opposite.
- Design
- Product
- AI
Max Ferguson
What three years of failed experiments taught us.
A field report from the dead ends — and why the failures were the point.
- R&D
- Culture
Max Ferguson
Building a design system that scales with the team.
Tokens, restraint, and the discipline of saying no to one more variant.
- Design
- Engineering
Max Ferguson
The case for R&D as a company-wide habit.
R&D is not a department or a budget line. It's a way of paying attention.
- R&D
- Strategy
- Culture